Customer Journeys & Personas

Artwork and infographics development for a major bank to display Customer Personas and Journeys. These were used to support the project development, focus groups and subsequently to display data and findings in order to challenge and discover new ideas to enhance the Customer Experience. 

My involvement:
Working as part of an agile team for a large Consultancy, developing Customer Journeys for a major bank, I developed the style and infographics for this organic series of Personas and Customer Journeys. 

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